Blue Bricks

Strategy & planning documents.

Monthly BI (MoM)

2026-04-18 · TEMP — nửa tháng

📊 Apr 2026 (h1) — MoM Mar h1

$22.5K / 299 orders / AOV $75.35 · Hawaiian 74%, Submarine rising. So với Mar h1 cùng kỳ 15 ngày.

2026-04-18

📊 Mar 2026 — MoM Feb

$44.6K / 629 orders / AOV $70.89 · Contraction tháng. Coupon usage 56% (cao bất thường). Valley giữa 2 mùa.

2026-04-18

📊 Feb 2026 — MoM Jan

$49.6K / 722 orders / AOV $68.66 · Volume peak Q1 (25.8/ngày). Chuyển mùa Hoodie → Hawaiian + Cap.

2026-04-18

📊 Jan 2026 — MoM Dec 2025

$50.1K / 611 orders / AOV $81.98 · Seabees 250th Hoodie winning, QZ Hoodie 83% mix. Mùa hoodie peak.

Reports & Strategy

2026-04-18

💰 Boldshirt Business Intelligence — Oct 2025 → Apr 2026

$364K Revenue, $71.7K Profit trong 7 tháng. Full report với charts, SKU, branch & P&L breakdown.

2026-04-16

🎨 Brand Identity Playbook cho Boldshirt

Mood Board Method: từ idea → visual brand identity trong 60 phút. 11 chapters, Vietnamese.

2026-04-15

📊 Boldshirt Business Analysis — Mar & Apr 2026

Revenue, SKU, branch & product analysis. Chart.js charts. 9 key takeaways.

2026-04-15

Boldshirt Holiday Sprint Strategy

Memorial Day → Father's Day → July 4 (250th). 3 phases, 5 units, 5 products.