BOLDSHIRT · BUSINESS INTELLIGENCE

April 2026

So sánh với March 2026 (full month MoM) · 30 ngày

Full Month · Final

Revenue (net)

$42,613

-4.4% MoM

Mar: $44,588

Orders

578

-8.1% MoM

Mar: 629

AOV

$73.73

+4.0% MoM

Mar: $70.89

Daily orders

19.3

-5.0% MoM

Mar: 20.3/ngày

Items/order

1.52 +4.8%

Multi-item rate

36.0% +8.2 pts

Coupon usage

45.0% -11.1 pts

Discount saved

-28.5% $1,204 saved

💡 COO Insight — KPIs

Daily revenue gần bằng Mar ($1,420 vs $1,438, -1.3%). Apr có 30 ngày vs Mar 31 — giải thích gần hết gap.
Quality metrics toàn bộ improve: AOV +4%, multi-item +8.2 pts, coupon -11.1 pts, discount -28.5%.
Apr = tháng consolidation: volume giữ, margin cải thiện. Không phải decline.

Product mix

Traffic source

Branch mix (theo line items)

💡 COO Insight — Product & Branch

Shift lịch sử: Seabees mất 19.5 pts (44%→24%), thay bằng Submarine +10.4 pts + Coast Guard +8.5 pts.
4 branch đều 18-24% = balanced nhất ever. Risk profile cải thiện mạnh vs Mar khi Seabees dominate 44%.
Hawaiian 65% = full season. QZ Hoodie 13% = gần exit. Flag mới xuất hiện (8 units) — prep cho Memorial Day.

Daily revenue + orders trend (30 ngày)

💡 COO Insight — Trend

Peak: Apr 19 (29 orders, $2,241) — Saturday spike. Apr 12 (28 orders) = second peak.
Floor nâng: chỉ 2 ngày dưới 14 orders (Apr 20 + Apr 24). Mar có 4 ngày dưới 14. Stability improving.

Top 10 states (US)

Top 10 products

1.Seabees Classic Cap100
2.Air Force 78th QZ Hoodie77
3.Submarine Hawaiian - Without Pocket75
4.Coast Guard Hawaiian - Without Pocket74
5.Submarine Classic Cap56
6.Coast Guard Hawaiian - With Pocket48
7.Air Force Hawaiian - Without Pocket45
8.Submarine Hawaiian - With Pocket41
9.Navy America 250th Hawaiian34
10.Seabees 250th Hawaiian33

Top 10 Products

Top 10 chiếm $24,051 (66% tổng revenue) · 583 items

HCCB--GC58

SeaBees Classic Cap

100 sold$3,495

9.6% revenue

TQZFH--BS10081

Air Force 78th QZ Hoodie

77 sold$4,616

12.7% revenue

THSLCV2(TAN)--BS1538

Submarine Hawaiian - Without Pocket

75 sold$2,996

8.3% revenue

THSLCV2(TAN)--BS1463

Coast Guard Hawaiian - Without Pocket

74 sold$2,956

8.1% revenue

HCCB--GC147

Submarine Classic Cap

56 sold$1,957

5.4% revenue

THSPLCV2(TAN)--BS1464

Coast Guard Hawaiian - With Pocket

48 sold$1,918

5.3% revenue

THSLCV2(TAN)--BS1376

Air Force Hawaiian - Without Pocket

45 sold$1,798

5.0% revenue

THSPLCV2(TAN)--BS1640

Submarine Hawaiian - With Pocket

41 sold$1,638

4.5% revenue

THSLCV2(TAN)--BS1646

Navy America 250th Hawaiian

34 sold$1,358

3.7% revenue

#10

THSLCV2(TAN)--BS1581

Seabees 250th Hawaiian

33 sold$1,318

3.6% revenue

💡 COO Insight — Top 10 Actions

Seabees Cap #1 (100 units) = evergreen hero. Low COGS, high margin, bán quanh năm.
AF QZ Hoodie #2 = highest revenue ($4,616, 12.7%) dù gần exit mùa. Confirmed evergreen — keep ads year-round.
Submarine 3 SKUs + Coast Guard 2 SKUs trong top 10 = 2 branch growth engines. Scale catalog cho May.

💡 COO Insight — Geo & Traffic

WA nhảy vào top 6 (0 Mar → 26 orders Apr) — Submarine base locations driving growth.
FB <70% lần đầu. Direct 17% + IG 5% + Google 4.5% = traffic diversification healthy.
Klaviyo 4 orders = email marketing bắt đầu generate revenue. Invest thêm cho Memorial Day blast.

Mẫu mới trong tháng

Mẫu mới lên site

375

Có sale

42/375

11.2%

Revenue mẫu mới

$2,791

65 items

Top 10 trên 42 mẫu mới có sale · 100% Hawaiian — América 250th theme tiếp tục winning

THSLCV2(TAN)--BS1786

US Navy Seabees Hawaiian Shirt

5 sold $218.13

THSLCV2(TAN)--BS1691

US Air Force Hawaiian Shirt

4 sold $170.17

THSLCV2(TAN)--BS1713

US Air Force Veteran Hawaiian Shirt

4 sold $186.11

THSLCV2(TAN)--BS1966

US Air Force Veteran – America 250th Anniversary Hawaiian

4 sold $185.93

THSLCV2(TAN)-BS1668

US Coast Guard Hawaiian Shirt

3 sold $135.32

THSLCV2(TAN)--BS1959

US Air Force – America 250th Anniversary Hawaiian

3 sold $123.24

THSLCV2(TAN)--BS1792

US Navy Seabees Hawaiian Shirt

2 sold $98.50

THSLCV2(TAN)--BS1795

US Navy Seabees Veteran Hawaiian Shirt

2 sold $89.75

THSLCV2(TAN)--BS1822

US Air Force Hawaiian Shirt

2 sold $95.83

THSLCV2(TAN)--BS1851

US Coast Guard Veteran Hawaiian Shirt

2 sold $87.91

Còn 32 mẫu khác có sale (1 unit/mẫu) — branch breakdown: Air Force 14, Seabees 8, Coast Guard 8, Submarine 7, Navy 5, Army 0.

💡 COO Insight — Mẫu mới

375 mẫu mới, 42 có sale (11.2%) — hit rate tốt nhất từ trước tới giờ. Catalog expansion đang work.
100% Hawaiian — all new winners are Hawaiian. America 250th theme (#4) tiếp tục prove.
$2,791 = 6.5% total revenue từ mẫu mới. 333 mẫu chưa sale — cần review ads coverage.